unKeep Cookie Policy

Last updated: 25 June 2026

This Cookie Policy explains how unKeep uses cookies and similar technologies, what each kind does, which ones we set without asking, which ones we only set if you say yes, and how you can change your mind at any time. It is written to be read by everyday users, not just lawyers. If anything here is unclear, contact us at connect@unkeep.co.uk.

In this policy "we", "us", "our" and "unKeep" mean AllMumsTalk Limited, a company registered in England and Wales with company number 08233578, whose registered office is at 5 Golden Mede, Waddesdon, England, HP18 0NG. "You" and "your" mean anyone who uses the unKeep website or app. "App" means the unKeep mobile app. "Site" means the unKeep marketing website. Where we mean both together we say "our services".

unKeep is a collection-only marketplace for second-hand goods in the UK. Most of what you do on unKeep happens in the App; the Site is mainly a marketing front door that explains what we do and points you to the App. This policy reflects that: we keep our use of cookies honest and minimal, and we do not use more than we need.

This Cookie Policy forms part of, and should be read with, our Privacy Policy, which explains in full how we handle your personal data and your rights over it. Where this policy and the Privacy Policy overlap, the Privacy Policy is the fuller statement of your data rights; this policy is the detail on cookies specifically.

1. The short version

1.1 A cookie is a small text file that a website or app asks your device to store, so it can be read back later. We also use a few similar technologies (described in section 3) and treat them the same way.

1.2 Some cookies are strictly necessary to make our services work and to keep them secure. We set these without asking, because the law lets us and because the services would not function without them.

1.3 Everything else - cookies that remember your preferences, that help us understand how the Site is used, or that would support marketing - is off by default. We only set those if you turn them on. You are never opted in to non-essential cookies without a clear choice.

1.4 You can change your choice at any time, and saying no is as easy as saying yes. Section 6 explains how.

1.5 At launch unKeep runs a deliberately small set of cookies. We do not sell your data, we do not run third-party advertising cookies, and we do not build advertising profiles about you.

2. Why we are telling you this

2.1 Two laws govern this in the UK:

(a) the Privacy and Electronic Communications Regulations 2003 (PECR), which set the rules for storing information on, or reading information from, your device; and

(b) the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, which govern any personal data that those cookies involve.

2.2 The headline rule from PECR is simple: for anything that is not strictly necessary, we must tell you about it clearly and get your consent before we set it. For strictly necessary cookies we still tell you about them (this policy), but we do not need your consent.

2.2A How we ask for that consent also has to be fair. Under consumer-protection law - the Consumer Rights Act 2015 and the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) - we must not use misleading design or "dark patterns" to push you toward saying yes. That is why our consent banner (section 6) makes rejecting non-essential cookies exactly as easy as accepting them, does not pre-tick boxes, and does not treat ignoring the banner as consent.

2.3 Where a cookie involves personal data, we also need a lawful basis under the UK GDPR. For non-essential cookies that lawful basis is your consent. For strictly necessary cookies it is our legitimate interest in providing a working, secure service that you have asked to use. You can read more about lawful bases in our Privacy Policy.

3. What we mean by "cookies"

3.1 In this policy "cookies" is shorthand for cookies and the small number of similar technologies we treat in the same way:

(a) Cookies. Small text files stored by your browser when you use the Site.

(b) Local storage and similar on-device storage. The App and Site can store small amounts of data on your device (for example, to keep you signed in or to remember a setting). PECR applies to this in the same way as to cookies, so we treat it the same way.

(c) Software development kits (SDKs) in the App. A mobile app does not use browser cookies in the way a website does, but the App includes a small number of third-party components (for example, for payments and for crash reporting) that may store identifiers on your device. We list these in section 5 and apply the same consent approach to anything that is not strictly necessary.

3.2 Throughout the rest of this policy, when we say "cookies" we mean all of the above unless we say otherwise.

3.3 Cookies can be:

(a) Session cookies, which are deleted when you close your browser; or

(b) Persistent cookies, which stay on your device for a set period or until you delete them.

We also distinguish:

(c) First-party cookies, set by unKeep; and

(d) Third-party cookies, set by a company whose service we use (see section 5).

4. The categories we use

4.1 We sort cookies into four categories. Only the first is on by default.

4.2 Strictly necessary (always on)

These cookies are essential for our services to work and to stay secure. Without them you could not sign in, reserve an item, or have your reservation processed safely. We do not need your consent for these, and you cannot turn them off through our preference controls, although you can block all cookies in your browser (see section 6.4), which may stop the services working properly.

Strictly necessary cookies do things like:

(a) keep you signed in as you move around the Site or App;

(b) remember what you are doing during a session (for example, an item you are part-way through reserving);

(c) keep our services secure, including detecting and preventing fraud and abuse and protecting forms against cross-site request forgery;

(d) route your traffic and keep the service stable and balanced;

(e) carry out the parts of a payment that have to happen on your device (for example, the 1.00 reservation fee described in our Reservation Fee Policy is charged through our payment provider, Stripe, which sets strictly necessary cookies to do this securely); and

(f) remember the cookie choices you have made, so we do not ask you again every time. (A cookie that records your cookie preferences is itself strictly necessary - we would otherwise have no way to honour your "no".)

4.3 Functional (off by default)

These cookies remember choices you make so the experience feels less repetitive. They are not essential, so they are off unless you turn them on. They do things like:

(a) remember a non-essential preference such as a display setting or your most recent search filters;

(b) remember that you have already dismissed a one-off message so we do not show it again; and

(c) support optional crash and error reporting in the App, where the component used stores an identifier on your device (see section 5).

If you do not enable functional cookies, the services still work; you may just have to set some preferences more than once, and we may have less technical detail to help us fix App faults.

4.4 Analytics (off by default)

These cookies help us understand how the Site is used - which pages people land on, what they click, where they get stuck - so we can improve it. They are off unless you turn them on. Where we use analytics:

(a) we use it mainly on the Site, to improve our marketing pages and sign-up flow;

(b) we configure it to be as privacy-respecting as we reasonably can, including using a privacy-focused or IP-truncating setup where the provider supports it; and

(c) we do not use analytics to identify you personally or to build an advertising profile.

If you do not enable analytics cookies, we simply have less insight into how the Site is used. It makes no difference to the service you receive.

4.5 Marketing (off by default)

These cookies would support advertising and measuring the performance of marketing campaigns - for example, recognising that a visit to the Site followed an ad, or showing you a relevant message elsewhere. They are off unless you turn them on.

At launch unKeep does not run third-party advertising cookies and does not build advertising profiles. We are keeping this category in the policy so it is honest and future-proof: if we ever introduce marketing cookies, they will be off by default, described here first, and only ever set with your consent.

5. The specific cookies we set

5.1 The table below lists the cookies and similar technologies in use, what they are for, who sets them, and how long they last. We keep this table current; if you spot something here that no longer matches what you see, please tell us at connect@unkeep.co.uk.

5.2 Retention periods in this table are maximums. Many cookies are deleted sooner - for example, session cookies go when you close your browser, and we clear non-essential cookies as soon as you withdraw consent.

6. Your choices and how to change them

6.1 The consent banner. The first time you visit the Site (and again if your stored choice has expired or you clear your cookies) we show a consent banner. The banner:

(a) explains, in plain language, that we use strictly necessary cookies and would like to use others;

(b) gives you a clear "Accept all" option and an equally prominent "Reject all" option, so saying no is no harder than saying yes;

(c) lets you open "Manage preferences" to turn each non-essential category (functional, analytics, marketing) on or off individually;

(d) sets no non-essential cookies before you choose - non-essential cookies stay off until you actively enable them; and

(e) does not nag you, pre-tick boxes, or treat closing or ignoring the banner as consent. If you do not choose, only strictly necessary cookies run.

6.2 Changing your mind later. You can change your choices whenever you like:

(a) on the Site, through the "Cookie preferences" link in the footer, which reopens the same controls; and

(b) in the App, through Settings, where you can review and change any non-essential on-device tracking that applies to the App.

Withdrawing consent is as easy as giving it. When you turn a category off, we stop setting those cookies and clear the ones we can.

6.3 Your choice is remembered. We record your choice in a strictly necessary preference cookie (see section 5) so we do not keep asking. We ask again roughly every 12 months, or sooner if what we use materially changes.

6.4 Browser and device controls. Separately from our banner, you can control cookies in your browser or device settings - for example, blocking all cookies, blocking third-party cookies, or deleting existing ones. Most browsers explain how in their help pages. On a phone you can also reset or limit advertising identifiers in your device settings. Please note that blocking strictly necessary cookies will stop parts of our services working - for example, you may be unable to stay signed in or to reserve an item.

6.5 Do Not Track and Global Privacy Control. Browser "Do Not Track" signals are not handled consistently across the web and we do not currently rely on them. Where we are able to recognise a clear opt-out signal such as Global Privacy Control, we aim to respect it for non-essential cookies. Either way, our banner gives you a direct and reliable way to set your choices.

7. Third-party cookies

7.1 Some cookies are set by companies whose services we rely on, not by unKeep directly. We keep these to the minimum we need to run the service.

7.2 The third parties that may set cookies or store identifiers through our services are:

(a) Stripe, our payment provider, which sets strictly necessary cookies to process payments and the 1.00 reservation fee securely and to help prevent payment fraud. These are essential to charging the reservation fee described in our Reservation Fee Policy; and

(b) Vercel Web Analytics, if and when you enable analytics, which we use to understand how the Site is used. Vercel Web Analytics is cookieless: it sets no cookies and collects only anonymous, hashed metrics.

We do not currently use a third-party crash-reporting provider.

7.3 These third parties handle the data they collect under their own privacy and cookie notices, and for some of them we are joint or independent controllers depending on the service. We do not control their cookies beyond choosing whether to use the service and how to configure it. Where we can configure a service to be more privacy-respecting, we do.

7.4 We do not allow third-party advertising networks to set cookies through our services, and we do not share your data with third parties so they can advertise to you.

8. Cookies and your personal data

8.1 Some cookies involve personal data (for example, an identifier tied to your account or session). Where they do, our handling of that data is governed by the UK GDPR and the Data Protection Act 2018, and is explained in full in our Privacy Policy, including:

(a) what we collect and why;

(b) our lawful basis (consent for non-essential cookies; legitimate interests for strictly necessary ones);

(c) how long we keep it;

(d) who we share it with; and

(e) your rights, including the right to access, correct, or erase your data and to complain to the Information Commissioner's Office (ICO).

8.2 If you have a question about cookies, want to exercise a data right, or want to make a complaint, use our form at unkeep.co.uk/complaints or contact us at connect@unkeep.co.uk. We are registered with the Information Commissioner's Office (the ICO), the UK's data protection regulator. You can also complain directly to the ICO at ico.org.uk.

9. Changes to this policy

9.1 We may update this Cookie Policy from time to time - for example, if we add or remove a cookie, change a provider, or update our retention periods. When we do, we will update the "Last updated" date at the top.

9.2 If a change materially affects the non-essential cookies we use, we will ask for your consent again through the banner before relying on it. A change to strictly necessary cookies does not require fresh consent, but we will still keep this policy current so you can see what is in use.

10. Contact

10.1 If you have any questions about this Cookie Policy or about how unKeep uses cookies, contact us:

(a) by email at connect@unkeep.co.uk; or

(b) for data-protection questions, at connect@unkeep.co.uk.

10.2 You can read more about how we handle your personal data in our Privacy Policy, and about the services this policy supports in our Terms of Service, Subscription Terms, and Reservation Fee Policy.