unKeep Terms of Service (Platform Terms)

Last updated: 18 June 2026

These Terms of Service (the "Platform Terms" or "Terms") are the umbrella agreement between you and AllMumsTalk Limited for your use of the unKeep app, website, and related services (together, "unKeep" or the "Platform"). They sit above our other policies. Where a more specific policy applies to you (for example the Seller Terms or the Buyer Terms), that policy adds to these Terms; if there is a genuine conflict on a specific point, the more specific policy wins for that point.

Please read these Terms carefully. They include important limits on our responsibility to you (section 13) and explain that unKeep is not a party to the sale of any item (sections 2 and 5). By creating an account or using the Platform you agree to these Terms.

1. Who we are and how to contact us

1.1 unKeep is operated by AllMumsTalk Limited, a company registered in England and Wales under company number 08233578, with its registered office at 5 Golden Mede, Waddesdon, England, HP18 0NG. In these Terms, "unKeep", "we", "us" and "our" mean AllMumsTalk Limited.

1.2 You can contact us at connect@unkeep.co.uk. For privacy and data protection questions, contact connect@unkeep.co.uk (see the Privacy Policy).

1.3 "You" and "your" mean the person who uses the Platform, whether as a buyer, a seller, or both.

1.4 We are registered with the Information Commissioner's Office (the ICO), the UK's data protection regulator.

2. What unKeep is (and what it is not)

2.1 unKeep is an AI-native, collection-only marketplace for second-hand goods in the UK. Sellers photograph items; our AI drafts and prices a listing; the seller edits and confirms it; buyers browse, reserve, and collect items in person.

2.2 unKeep provides a platform that connects buyers and sellers. We are not a party to any sale of goods made through the Platform. The contract for the goods is made directly between the buyer and the seller.

2.3 unKeep does not buy, sell, own, store, inspect, deliver, or take possession of any item listed on the Platform. We do not act as agent, broker, or trustee for either side of a sale.

2.4 The price of the goods is paid directly by the buyer to the seller, in cash, in person, at the point of collection. unKeep never handles, holds, routes, or processes the money paid for goods, and we do not record the final agreed sale price. We charge only for our own services (see section 6 and the Fees and Pricing page).

2.5 Because unKeep is not a party to the sale, any dispute about an item itself (its description, condition, ownership, legality, fitness, or anything else) is between the buyer and the seller. Items are sold as seen, and buyers are expected to inspect items on collection. The Platform does not offer returns, refunds, or guarantees on the goods. This does not affect any legal rights a buyer may have against a seller who is acting as a trader (see section 5).

3. Eligibility and your account

3.1 You must be at least 18 years old to create an account or use the Platform. By using unKeep you confirm that you are 18 or over. unKeep is not directed at children, and we do not knowingly allow under-18s to use the Platform. We do not verify age at the in-person handover, which is one reason age-restricted items are banned (see section 5 and the Prohibited and Restricted Items Policy).

3.2 You must give accurate registration details and keep them up to date. You are responsible for everything that happens under your account, and for keeping your login credentials secure. Tell us promptly at connect@unkeep.co.uk if you think someone else has used your account.

3.3 You may hold one personal account. You must not create an account on behalf of someone else without authority, or to evade a suspension or ban. A free account can make offers and reserve within 15 miles of home and gets 10 listings per calendar month. Creating or using multiple accounts (for example multiple email addresses) to get more than the 10 free listings a month is prohibited.

3.4 To reserve items, a buyer must add a valid payment card through our payment provider (see section 6). To list items, a seller must hold an active Seller Agent subscription (see the Seller Terms and the Subscription Terms).

3.5 Some features are limited to keep the Platform safe and fair. For example, a buyer may have at most five active reservations at any one time. We may apply other reasonable limits and verification steps (such as phone or SMS verification) and may change them to protect users and prevent abuse.

4. The relationship between you and unKeep

4.1 These Terms, together with the policies listed in section 16, form the agreement between you and unKeep for your use of the Platform.

4.2 unKeep gives you a personal, limited, non-exclusive, non-transferable, revocable licence to use the Platform for its intended purpose, subject to these Terms. We keep all rights we do not expressly grant you.

4.3 Nothing in these Terms makes you and unKeep partners, joint venturers, employer and employee, or principal and agent. unKeep is not your agent and you are not ours.

4.4 If you use the Platform as a buyer and a seller, the relevant parts of the Buyer Terms and the Seller Terms each apply to you for those activities.

5. Acceptable use, listings, and prohibited items

5.1 You must use the Platform lawfully, honestly, and with respect for other users. The full rules are in our Acceptable Use Policy, which forms part of these Terms. By using unKeep you agree to it.

5.2 In summary, you must not:

(a) list, offer, or trade anything that is illegal, unsafe, counterfeit, stolen, or age-restricted, or anything on our Prohibited and Restricted Items Policy (age-restricted items are banned at launch because we cannot verify age at an in-person handover);

(b) post content that is unlawful, deceptive, harassing, abusive, hateful, infringing, or that breaches another person's rights or privacy;

(d) attempt to reserve or transact your own items, or otherwise game the reservation or ratings systems;

(e) misuse, copy, scrape, reverse-engineer, overload, or interfere with the Platform, its security, or other users' use of it;

(f) use the Platform to break any law, including consumer protection, data protection, and online safety law.

5.3 Sellers are responsible for their listings and items. A seller warrants that, for each item they list, the item is accurately described, lawful to sell, genuine (not counterfeit), safe, and owned by the seller or sold with the owner's authority. The seller, not unKeep, is responsible for the accuracy, legality, ownership, genuineness, and safety of items and listing content. Detailed seller obligations are in the Seller Terms.

5.4 If you sell goods in the course of a business, you are a trader and have extra duties under consumer law (for example under the Consumer Rights Act 2015). You must identify yourself accurately. unKeep does not decide your tax or trader status for you.

5.5 unKeep is a user-to-user service within the scope of the Online Safety Act 2023. We operate a notice-and-takedown process and a prohibited-items regime. You can report a listing, a user, or content to us, and we will review it. We may remove content and act on accounts as set out in the Illegal Content and Takedown Policy and the Complaints and Dispute Resolution Policy. See also the Community and Safety Guidelines for in-person meet-up safety.

6. Fees, subscriptions, and the reservation fee

6.1 Payments are handled by our payment provider, Stripe. You may need to agree to Stripe's terms to use payment features. unKeep does not store your full card details.

6.2 All fees are shown to you clearly before you commit. We do not use drip pricing. The current fees are on the Fees and Pricing page. In summary:

Subscription plans (monthly, auto-renewing):

(a) Seller Agent: a monthly subscription (9.99 a month) that lets a seller list items and use the seller tools, adding 100 listings a month on top of the free 10 (110 a month in total).

(b) Buyer Agent: an optional monthly subscription (9.99 a month) for buyers who want an agent to watch (hunt) unKeep for the listings they want, up to 5 hunts at once; it proposes matches and prompts you to reserve, and never auto-reserves.

(c) Ultra Radius: an optional monthly subscription (4.99 a month), available to a buyer or a seller, that removes the 15-mile collection limit so the subscriber can reserve and collect anywhere in the UK.

Add-ons (one-time, repeatable; not a subscription):

(d) Extra Listings: a one-time, repeatable add-on pack at 4.99 per pack, each pack adding 25 listings. Buy as many packs as you need. The listings never expire and are used only after your monthly allowance is used up that month. Packs do not auto-renew and are non-refundable.

Reservation fee:

(e) Reservation fee: when a buyer reserves an item, we charge a 1.00 GBP reservation fee to the buyer's saved card. This is a platform service fee for facilitating the reservation, taken immediately as a real charge.

6.3 Subscriptions auto-renew each month until cancelled. As a consumer you have a 14-day cooling-off right under the Consumer Contracts Regulations 2013, with an option to consent to your subscription starting straight away, and a pro-rata refund of the unused part of the current period on a valid early cancellation. Full subscription terms, including how to cancel, are in the Subscription Terms.

6.4 The reservation fee works as follows, and is explained in full in the Reservation Fee Policy:

(a) Reserving an item charges a 1.00 GBP reservation fee. This is a platform service fee for facilitating the reservation - reserving the item for you, taking it off the market for other buyers, revealing the handover location, and arranging the QR-confirmed collection. It is taken immediately as a real charge when you reserve, not an authorisation, and there is no stored balance or wallet.

(b) The reservation fee is non-refundable if you cancel your reservation or do not turn up to collect (a no-show). You paid for the reservation service and we provided it.

(c) The reservation fee is refunded where the collection cannot go ahead through no fault of yours - for example the seller cancels, delists the item, does not turn up, the item is not as described, or the seller closes their account; or unKeep cancels (for instance a prohibited item, a takedown, or a suspension). Refunds are automatic where we can determine fault (for example the seller closes their account); otherwise contact us at connect@unkeep.co.uk and we will refund you.

(d) A buyer no-show does not trigger any further charge. The fee was already taken at reservation; nothing extra is captured. The consequence of a no-show is reputational, not financial: it applies an automatic downvote to the rating of the party who did not turn up (see section 6.6).

(e) A buyer may have at most five active reservations at once. There is one reservation fee per reservation.

(f) The reservation fee is not a deposit, not stored value, not a wallet or e-money, not customer money held by unKeep, not a penalty, not a forfeit for breach, and is neither transferable nor spendable. unKeep does not hold customer money for safekeeping and does not move money between users.

6.5 The reservation fee is separate from the price of the goods. You pay the seller the full agreed price in cash, in person, at collection. unKeep never handles, holds, or routes the money paid for goods, and the 1.00 reservation fee is never set against or deducted from the price of the goods. There is no seller credit and no closed-loop rebate: the reservation fee is unKeep's own service fee, retained by unKeep for the reservation service it provides.

6.6 Collection handover is confirmed by a single-use QR code: the buyer shows the QR code and the seller scans it with their camera to confirm collection. After a completed collection, the buyer and the seller rate each other. If a party does not turn up, an automatic downvote is applied to that party's rating. The detailed mechanics are in the Buyer Terms.

7. AI-generated listings and content

7.1 unKeep uses AI to help create listings. When a seller photographs an item, our AI drafts a title, description, condition note, and a suggested price (shown as an estimate, not a fixed price). AI-generated copy is labelled as such on the Platform.

7.2 The AI draft is a starting point, not a finished listing. The seller reviews, edits, and confirms each listing. Confirming a listing is the seller's own attestation that the listing is accurate and lawful. From that point the seller is responsible for the listing content, including any AI-drafted text the seller chose to keep.

7.3 AI output can be wrong, incomplete, or out of date. The suggested price is an estimate only and is not advice or a valuation. unKeep does not warrant that AI-generated content is accurate, complete, lawful, or fit for any purpose. To the extent the law allows, AI-generated content is provided "as is".

7.4 unKeep is not responsible to a buyer for the accuracy of a listing. As set out in section 5, the seller warrants the accuracy of the listing and the item. This section 7 does not reduce any legal rights a consumer has against a seller who is a trader.

8. Your content and the licence you grant

8.1 "Your Content" means anything you submit to the Platform, including photos, listing text and edits, briefs, messages, reviews, and reports.

8.2 You keep ownership of Your Content. You are responsible for it, and you confirm that you have the rights needed to submit it and to grant the licence in section 8.3, and that Your Content does not break the law or these Terms.

8.3 You grant unKeep a worldwide, non-exclusive, royalty-free, sub-licensable, and transferable licence to host, store, copy, adapt, process, display, and use Your Content so that we can operate, provide, secure, moderate, and improve the Platform and our services (for example, to show listings to buyers, to run safety and moderation checks, and to power AI features). This licence lasts for as long as we need it for those purposes and survives where we must keep content for legal, safety, or record-keeping reasons.

8.4 We strip EXIF and GPS metadata from photos on ingest, and we show only an approximate area before a reservation; after a reservation the matched buyer sees the street and postcode, and the exact address is revealed only from the start of the collection day. How we handle personal data, including photos, is explained in the Privacy Policy.

8.5 You give honest feedback at your own choice. If you send us suggestions about the Platform, we may use them freely, without obligation to you.

8.6 We may remove or restrict Your Content, with or without notice where the law or safety requires, if we reasonably believe it breaks these Terms or any policy, or the law. See the Illegal Content and Takedown Policy.

9. Intellectual property in the Platform

9.1 unKeep, its software, design, the unKeep name and logo, and all other materials we provide (other than Your Content and other users' content) are owned by unKeep or our licensors and are protected by intellectual property laws.

9.2 You may use the Platform only as these Terms allow. You must not copy, modify, distribute, sell, or create derivative works from any part of the Platform, or use our name or branding, except as we expressly permit or the law allows.

10. Privacy, cookies, and data protection

10.1 We process personal data in line with UK GDPR, the Data Protection Act 2018, and PECR. Our Privacy Policy explains what we collect, why, the legal bases we rely on, how long we keep it, and your rights. Our Cookie Policy explains our use of cookies and similar technologies, and our consent banner lets you manage your choices.

10.2 By using the Platform you acknowledge the Privacy Policy and Cookie Policy. They form part of your relationship with us, although they are notices rather than terms you are asked to accept as a contract.

11. In-person collection and safety

11.1 Collection happens in person, between a buyer and a seller, away from unKeep's control. You are responsible for your own safety at a handover. We surface safety guidance (for example, meet in public, in daylight, and consider bringing someone with you) in the Community and Safety Guidelines, and we encourage you to follow it.

11.2 unKeep does not attend, supervise, or insure collections, and is not responsible for what happens at a handover, except that nothing in these Terms excludes or limits our liability for death or personal injury caused by our own negligence (see section 13).

12. Availability of the Platform

12.1 We work to keep the Platform available and working well, but we do not promise it will always be available, uninterrupted, or error-free. We may suspend, withdraw, or restrict all or part of the Platform for business or operational reasons, such as maintenance, security, or changes to features. Where we reasonably can, we will give notice.

12.2 The Platform depends on third-party services (for example our payment provider, hosting, and AI providers). We are not responsible for failures caused by those services beyond our reasonable control, subject to section 13.

13. Our responsibility to you (limitation of liability)

13.1 Nothing in these Terms limits or excludes our liability where it would be unlawful to do so. In particular, we do not limit or exclude our liability for:

(a) death or personal injury caused by our negligence;

(b) fraud or fraudulent misrepresentation;

(c) any liability that cannot be limited or excluded under the Consumer Rights Act 2015, the Unfair Contract Terms Act 1977, or other applicable law.

13.2 If you are a consumer, you have legal rights that these Terms do not affect, including under the Consumer Rights Act 2015. Any service we supply to you will be provided with reasonable care and skill, as the law requires. We are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill, but we are not responsible for loss or damage that is not foreseeable. Loss or damage is foreseeable if it was obvious that it would happen, or if, at the time you accepted these Terms, both we and you knew it might happen.

13.3 unKeep is not a party to the sale of any item (section 2). To the extent the law allows, we are not responsible for:

(a) the goods themselves, including their description, condition, quality, legality, ownership, safety, or fitness for purpose;

(b) the conduct of any buyer or seller, including no-shows, cancellations, disputes, or anything that happens at a collection;

13.4 Subject to section 13.1, and only to the extent the law allows:

(a) we are not liable to you for loss of profit, loss of business, loss of opportunity, or any indirect or consequential loss;

(b) we do not provide the Platform or any AI-generated content as advice or a valuation, and you should not rely on it as such;

14. Suspension and termination

14.1 You can stop using the Platform at any time and close your account. If you are a subscriber, cancellation and any refund are handled as set out in the Subscription Terms.

14.2 We may suspend or restrict your access, remove content, or close your account if:

(a) you break these Terms or any policy that forms part of them;

(b) we reasonably believe you have acted unlawfully, dishonestly, or in a way that risks the safety of others or the integrity of the Platform;

14.3 Where it is reasonable and lawful to do so, we will give you notice and, for less serious issues, a chance to put things right. For serious issues, including unlawful or unsafe conduct, we may act immediately.

14.4 If your account is closed or suspended:

(a) any active reservations are resolved under the Reservation Fee Policy (the reservation fee is non-refundable on a buyer cancellation or no-show, and refunded where the collection cannot go ahead through no fault of the buyer);

(b) any subscription is treated under the Subscription Terms, including any pro-rata refund due;

14.5 We may also close accounts and withdraw the Platform if we decide to stop providing the service. If we do, we will give reasonable notice where we can and deal fairly with any subscription already paid.

15. Changes to these Terms

15.1 We may change these Terms and our other policies from time to time, for example to reflect changes in the law, in regulation, in how the Platform works, or in our business.

15.2 If a change is material and affects you, we will give you reasonable notice (for example in the app or by email) before it takes effect. For minor changes (such as clarifications or fixing errors) we may update the Terms without separate notice.

15.3 If you do not agree to a material change, you may stop using the Platform and close your account before the change takes effect; if you are a subscriber, the Subscription Terms set out your cancellation and refund position. Continuing to use the Platform after a change takes effect means you accept the updated Terms.

15.4 The "Last updated" date at the top of this document shows when these Terms were last changed.

16. Other policies

These policies form part of your relationship with unKeep. Where they set rules you must follow, they form part of these Terms. Where they are notices, they tell you how we operate. Please read the ones that apply to you:

Buyer Terms
Seller Terms
Subscription Terms
Reservation Fee Policy
Fees and Pricing page
Acceptable Use Policy
Prohibited and Restricted Items Policy
Community and Safety Guidelines
Illegal Content and Takedown Policy
Complaints and Dispute Resolution Policy
Privacy Policy
Cookie Policy

17. General

17.1 Governing law. These Terms, and any dispute or claim arising out of or in connection with them or their subject matter, are governed by the law of England and Wales.

17.2 Jurisdiction. The courts of England and Wales have non-exclusive jurisdiction. If you live in Scotland or Northern Ireland, you may also bring proceedings in your home courts, and the protective laws of your home nation that cannot be set aside by contract still apply to you.

17.3 Complaints and dispute resolution. If something goes wrong, please contact us first at connect@unkeep.co.uk. Our Complaints and Dispute Resolution Policy explains how we handle complaints.

17.4 Assignment. You may not transfer your rights or obligations under these Terms without our consent. We may transfer ours to another company (for example as part of a business reorganisation or sale), and we will tell you if we do; this will not reduce your rights.

17.5 Whole agreement. These Terms and the policies they incorporate are the whole agreement between you and unKeep for your use of the Platform, and replace any earlier understanding on the same subject.

17.6 Severability. If any part of these Terms is found to be unlawful or unenforceable, the rest stays in force.

17.7 No waiver. If we do not enforce a right straight away, that does not mean we give it up.

17.8 No third-party rights. Except where a policy says otherwise, no one other than you and unKeep has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.